Upon the receipt of their orders, customers quickly noticed issues in quality and stated that their lipstick either arrived melted or that it broke after a single-use. On May 30, 2019, 20 nude lipsticks were released through her website and, despite the mild controversy, the product sold out within the first day and seemingly proved to be successful. This announcement was initially met with mostly positive reactions from long-time fans but yielded some criticism for her definition of a perfect nude shade, photos that showed some inconsistencies with pigment, and a lack of reviews from others in the beauty community. On May 23, 2019, Hill published a YouTube video announcing the launch of her namesake brand, Jaclyn Cosmetics, which included descriptions and swatches of the 20 nude "So Rich Lipstick" shades to be released within the week. Hill's collaborations with BECCA and Morphe were reported to have sold $10.7 million and $12.2 million in EMVs, respectively. The vault consists of 4 palettes with 10 pans. She said in her vault release video that these were the shades she didn't choose for her Morphe X Jaclyn Hill palette. In June 2018, Hill released her vault collection with Morphe. All three products sold out quickly after their release dates. She released a limited-edition, gem-encrusted makeup brush set with Morphe in 2016, as well as a second eye shadow palette, under the marketing name "Jaclyn Hill x Morphe", in 2017. In 2015, Hill also collaborated with Morphe Cosmetics, creating a palette containing her favorite Morphe eye shadows. BECCA was bought by Estée Lauder for $200 million in 2017. Beauty retailer Sephora sold more than 25,000 units of "Champagne Pop" within 20 minutes of its release, breaking sales records. In 2015, Hill collaborated with Australian cosmetics brand BECCA to release a highlighter called "Champagne Pop". In July 2017, she filmed a video with reality mogul Kim Kardashian West, titled "Get Ready with Me & Kim Kardashian", which has become one of Hill's most viewed videos. In 2011, Hill started her YouTube channel, which became known for its celebrity makeup tutorials. Hill formerly worked as a freelance makeup artist and at a MAC Cosmetics store. She attended college in Sarasota, Florida where she studied photography before dropping out after her freshman year. Hill was homeschooled during her childhood. Hill has been estranged from her father since her parents' divorce in 2012. For the next several years, the family traveled to countries including India and Honduras to preach Christianity. In 1998, Jaclyn's family-including her father James, mother Robin, older brother Nicholas, and older sister Rachel-moved to Tampa, Florida, after her father said he was called by God to pursue missionary work and become an evangelist. Jaclyn Eilers grew up near Mineral, Illinois on a farm that had been in her family for four generations. Jaclyn Roxanne Torrey ( née Eilers born July 20, 1990) is an American entrepreneur and internet personality who gained popularity via her YouTube channel.
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